Some of you may remember that back in July, we learned that Najib had employed a Public Relations firm called APCO Worldwide to promote his image within the country and also worldwide.
A lot of money was spent. Our taxpayer money, of course. It was confirmed in Parliament quite recently.
But it looks like APCO Worldwide may be responsible for successfully duping a lot of Malaysians and possibly some foreigners as well into thinking that Najib Tun Razak is a nice guy.
Najib suddenly has a wonderful image. He appears to be the 'change' that the nation sorely needs.
He shows up with the 1Malaysia concept, claiming to champion equality and unity.
To date, there has been no evidence to suggest that it will actually happen.
and I'm not holding my breath waiting.
And then he claims to abolish racist policies or "dilute the system of ethnic preferences" as the New York Times calls it.
I didn't buy it and none of my friends did either.
Recently, there have been calls by civil initiatives like Anak Bangsa Malaysia to recognise September 16 (Malaysia Day) as significant, since it has generally been ignored by previous administrations.
But Najib swoops in to seize the day by declaring September 16 as a public holiday.
What a kind, reasonable man, you think. But this is the man who couldn't care less about Sabah and Sarawak. Beyond the oil & gas, timber and tourism that those two states provide, that is.
He doesn't stop at that.
Najib steps back and watches the debate between proponents of vernacular and national type schools respectively. And then he walks in and says that the government will maintain vernacular schools as this is what the rakyat want.
BN cannot survive without the divide and conquer rule. They cannot afford to have the Malays, Chinese and Indians thinking alike and feeling contented to be equals.
Once the races start integrating and communicating, they will inevitably unite and give BN a solid kick on its behind.
So Najib comes up with pseudo-unity speeches to UMNO delegates like "Work for the people".
During the last few UMNO general assemblies, key delegates started waving the keris around while breathing threats. That culminated in a tsunami of disapproval, observed through crushing results during the 2008 General Elections.
APCO Worldwide must probably be dishing out plenty of advice to Najib about refraining from stupid stunts like that.
He is obviously taking the cue.